Agricola JJF and the end of season 2018

Agricola JJF and the end of season 2018


Fruit Attraction, 2018 edition finished a week ago. The most important fruit and vegetable fair at a continental level. Agrícola JJF was there during three days we working hard to show our best products or better said, our best fruit: La Mancha melon

The fair is the final act of a campaign that began many months ago…




There is a quote that says: “All effort has its reward”. It is true that this affirmation is not always fulfilled but, in this case, it is convenient to make a previous recapitulation to evaluate this affirmation. Therefore we are going to analyze how this season went

We started the season with land preparation for sowing earlier this the year and its following care; once we pased the melon gathering from early to late, also we follow with, watermelons, both striped and black; and finally our pumpkins.



At the same time, we acquired new vehicles and machinery to be able to carry out all our activity in a best comfortable and quality way.



We also had time left for being symbolically in sector fairs as Ferimel, as well as to promote Mancha Melon with the Counsellor of Agriculture, Environment and Rural Development of the Junta de Comunidades de Castilla-La Mancha, D. Francisco Martínez Arroyo.



All of it while were have been working against the clock in the warehouse to clean, classify, pack and place each box according to the type of product, its variety, size and quality.



Simultaneously, organising transport and logistics to take each load to its destination in less of twelve hours, since the moment the departure until it is on the supermarket shelf, so that the final consumer can enjoy it with all its freshness and quality. In this phase it is true that this season there have been prices very below of the production costs in many harvesting periods.

Once this process is over, we earn the right to celebrate all together: workers, friends and collaborators. We had a party that we all had a great time.


And as a final touch of season, we prepared Fruit Attraction, where we could meet again with many clients and friends and we closed many sales contracts of our three products.



But we didn´t finished because we are continuing with the plastics removal and the dripping to take them to the recycling plant, contributing in this way with the enviroment and sustainable economy.


What more can we ask…?


Yes friends, we think that the quote of before, in our particular case of this season is fulfilled: “All effort has his reward.

The reward of knowing that we did a very good job. The reward of all our effort has been worth it.



From Agrícola JJF, and more specifically, from the people who formed and setlled the company Agrícola JJF: Marcelino, Juan Pedro and José Luis, we want to show you our humblest and most sincere gratitude:

  • To all our workers and contributors for your effort and sacrifice throughout this campaign. Without you none of this would have been possible.
  • To all our clients and friends who have been supporting us and giving us their trust.
  • And we do not forget to thank all our followers who, through social networks, have been accompanying us throughout this season, sharing and echoing everything we did.

All of you, THANK YOU.