Agricola JJF and the end of season 2018

Agricola JJF and the end of season 2018


Fruit Attraction, 2018 edition, finished a week ago. The most important fair of the fruit and vegetable sector on a continental level. Agrícola JJF was there. During those three days we worked very intensively to show our best products, or rather, our best fruit: melon from La Mancha.

This fair is the final act of a campaign that began many months ago…





There is an aphorism that says that “All effort has its reward”. It is true that this affirmation is not always fulfilled but, in this case, it is convenient to make a previous recapitulation to evaluate this affirmation. Therefore, let’s analyze how this intense season has gone for us.

We begin the season by preparing the soil for sowing at the beginning of the year and then taking care of it; we spend the time of gradual harvesting of melon, from early to late; meanwhile, watermelons, both striped and black; and finally our pumpkins.



At the same time, we acquired new vehicles and machinery to be able to carry out all our activity in a more comfortable and quality way.



We also had time to be able to be symbolically in fairs of the sector as Ferimel, as well as, to promote the Melon of La Mancha with the Counsellor of Agriculture, Environment and Rural Development of the Junta de Comunidades de Castilla-La Mancha, D. Francisco Martínez Arroyo.



All this while we were working against the clock in the warehouse to clean, classify, pack and place each of the boxes according to the type of product, its variety, size and quality.



Simultaneously, organising transport and logistics to take each load to its destination in less than twelve hours, from the moment it is cut until it is on the supermarket shelf, so that the final consumer can enjoy it with all its freshness and quality. At this stage, it is true to say that this season there have been prices well below production costs in many harvesting periods.

Once this process is over, we earn all the rights in the world to be able to celebrate together: workers, friends and collaborators. We had a party that we all had a great time.


At the end of the season, we prepared Fruit Attraction, where we were able to meet many clients and friends again and, in addition, we closed many sales contracts for our three products.



And we are not finished yet. We are currently continuing with the removal of plastics and the dripping to take them to your recycling plant, thus contributing to the conservation of the environment and a sustainable economy.


What more can we ask…?


Yes friends, yes, I think the aphorism of before, in our particular case of this season is fulfilled: “Every effort has its reward.

The reward of knowing that we have done our job well. The reward that all our effort has been worth it.



From Agrícola JJF, and more specifically, from the people who formed and constituted the company Agrícola JJF: Marcelino, Juan Pedro and José Luis, we want to show you our humblest and most sincere gratitude:

  • To all our workers and collaborators for your effort and sacrifice throughout this campaign. Without you none of this would have been possible.
  • To all our clients and friends who have been supporting us and giving us their trust.
  • And we do not forget to thank all our followers who, through social networks, have been accompanying us throughout this season, sharing and echoing everything we did.

All of you, THANK YOU.

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