The Regional Minister of Agriculture visits the facilities of Agrícola JJF

Last Friday, 24th August, the facilities of the company Agrícola JJF, received the visit of the representatives of the institutions of La Junta de Comunidades, of the province, as well as, of the Town Council of the town.

An institutional visit of a business nature took place at the Agrícola JJF facilities in Llanos del Caudillo. The Minister of Agriculture, Environment and Rural Development of La Junta de Comunidades de Castilla-La Mancha, Mr. Francisco Martínez Arroyo; accompanied by the Provincial Director of Agriculture, Environment and Rural Development, Ms. Prado Amores; as well as the Mayor of Llanos del Caudillo, Mr. Andrés Antonio Arroyo; and the councillor of the Socialist Party, Ms. Carmen Arias; were received by the three representatives and owners of the company JJF Agrícola: Mr. Marcelino Díaz, Mr. Juan Pedro Madrigal and Mr. José Luis Agudo. The visit was also attended by the President of the Melon Interprofessional Association, Mr Cristóbal Jiménez; the President of the Melon de La Mancha PGI, Mr Ramón Lara; and the President of the Llanos del Caudillo Cooperative, Mr Francisco Navas.

During this visit, issues related to the commercial and production situation of Melon were discussed and how it faces a series of price fluctuations that are not caused by the end consumer, who does not appreciate these price drops, but by a producer market that is too fragmented and which causes excess supply at specific times of production to be taken advantage of by third parties to modify the price to the detriment of the producers.

During the visit, they toured the Agrícola JJF production facilities, where the Councillor himself acknowledged the efforts that local producers, and specifically this one, are making to create a brand, with a quality product behind it, that is capable of competing with the large distribution groups and defending a market price.

Afterwards, they travelled to some land where the melon was being harvested and where they were able to see the hard production process involved in this product in order to be able to defend it in the markets. The exceptional quality of this product was remarkable, as those present were able to see during the tasting in the field.

Once again, the Councillor acknowledged the enormous effort made by these companies and small producers, and showed his unconditional support for promoting the necessary actions so that the marketing of this product, so representative of our land and so highly valued worldwide, can be defended with competitive prices on the market.

At the end of the event, at the foot of the field, statements were made to the media present.