Back to the beginning. A new challenge for Agricola JJF

Back to the beginning or the start of the new season.

There are many terms and expressions that have been used when, cyclically, we return to the beginning of a new season. Everything starts all over again. We start all over again. It is a feeling that does not go away despite the times we have felt it. We thought we had overcome it, but that nervousness, at the same time as worry, does not disappear no matter how much experience we have had in each campaign. That is how we all feel, all the members of this team, all the members of this family.

We are starting the campaign again. Another year, and it seems like only yesterday that we finished the last one. How time flies, or should I say, how fast time flies!

 We have never really let time go by, we have just been adapting to it at every moment. Since we finished harvesting our fruit last October, we have been tidying up and preparing the land for the new harvest. The 2018 campaign is not starting now. It began months ago when we started the work that our field needed. It is a process that takes time, no more and no less.

Now what is about to begin is the consequence of that effort. The harvesting of the fruit that we have been taking care of as if it were our own child, protecting and pampering it so that now, in the hours closest to harvesting, it is in the best state of maturity.

At Agrícola JJF we take our work very seriously because we know that we have a responsibility to produce the best quality melons, watermelons and pumpkins. Yes, it may sound very presumptuous but it is true nonetheless. We select the best plants to obtain the best fruit through a scrupulous care of the whole process. We select the pieces to be harvested when they are in their best state of ripeness. We select the best pieces for packaging and transport with the most rigorous quality requirements that we ourselves have undertaken to meet. We guarantee complete traceability of the product, from its cultivation, through harvesting and ending at the point of sale.


Melon production is almost ready. At the end of this month we will start the campaign. They are looking great and with the warm nights we are having, we are going to have an exceptional crop.


With a later growth and ripening than melons, their growth and ripening is also being monitored for this season.


It is already formed and gaining weight and volume every day.

We are proud of these fruits and, for this reason, we want to show them to share this feeling of satisfaction for having managed to reach this moment. We are not finished yet. We still have the final stretch which, on the other hand, is the hardest and most demanding but the whole team, not to say the whole family of Agrícola JJF is ready for this last effort.

Thank you very much to all the members of this great family that is Agrícola JJF!